M-Commerce Challenge Model for Quality control
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 2
Abstract
The initial hype created by the emergence of mobile computing technologies has slowly given way to a large amount of skepticism. Even though some m-commerce applications have already made their way to the marketplace, experts now predict that it will still be some time before the potential of M-commerce can finally be realized. This pessimism is largely due to the fact that the technologies involved are still not mature enough, and it will cost a great deal in terms of resources and effort to install the required infrastructure. M-commerce faces many challenges today. Various solutions have been suggested, some realizable with today’s technology, some not. In the end, however, only the users of the applications will determine the level of success of m-commerce. Unless it becomes easier and cheaper to transact business using m-commerce applications than by using conventional methods, applications will not become popular, either with users or providers. Companies involved in providing m-commerce services must also be convinced that they will receive a return on the large investments they are making in setting up the necessary infrastructure. In this paper, we present a challenge model for mobile commerce. We analyze the impediments and their inter-relationships, and also discuss the benefits and disadvantages of mobile commerce.
Authors and Affiliations
Amit Yadav, Sumit Bhatnagar and Sanjeev Panwar
Keywords
Related Articles
- EP ID EP19399
- DOI -
- Views 376
- Downloads 18
AN ANALYTICAL STUDY ON THE MOVEMENT OF NIFTY INDEX AND EXCHANGE RATE
The changes in the capital market bring transformation in the entire economy of the country. The boom and depression of the capital market is reflected in all sectors of the economy. Stock price downward movement conti...
A BALANCED SCORE CARD STUDY ON PERFORMANCE MANAGEMENT SYSTEM WITH SPECIAL REFERENCE TO KELTRON - A CASE STUDY APPROACH
This research identifies strategic objectives based on the goals of the Keltron organization and develops measurement tools and targets for achieving those desired outcomes. Today, we live in a technology-driven world...
ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS IN INDIA
Access to affordable financial services – especially credit and insurance – enlarges livelihood opportunities and empowers the people to take charge of their lives. Such empowerment aids social inclusion of such poor p...
THE USEFULNESS OF FINANCIAL INFORMATION IN CAPITAL MARKETS INVESTMENT DECISION MAKING IN TANZANIA: A CASE OF IRINGA REGION
The use of financial information in deciding to invest wisely is crucial in all undertakings of investment ventures. This article presents the research findings on the use of financial information in Tanzania a case of...
MANAGEMENT OF TRANSPORTATION SYSTEM AND PRIORITIZATION OF TRANSPORT INFRASTRUCTURE PROJECTS
The increasing demand for transport services in Indian cities has been observed due to increases in population, increases in household income, and increases in economic activities. Traffic congestion problem is a serio...