Malay Children Verbal Reception towards Contextual Features in Fast Food Advertisements
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2013, Vol 1, Issue 2
Abstract
Objective This study examines the relationship between Malay children verbal reception and contextual features in fast food advertisements. Methodology/Technique There are four items have been used to measure verbal reception and 26 items to measure contextual features. Structured questionnaire was developed based on previous literatures and a total of 50 pre-school children participated in this study. Findings The findings disclosed that there is a positive correlation exists between verbal receptions and rewarding, imitation and humour and negative correlation between verbal reception, modelling and realism contextual features.
Authors and Affiliations
Jaslina Mohd Tajuddin, Nor Azlili Hassan, Rahilah Ahmad
Keywords
Related Articles
- EP ID EP185637
- DOI -
- Views 156
- Downloads 0
Economic Speculative Motives in Selling Relocation Houses and the Provision of Assets for Urban Settlements
Objective - This research aims to analyze the impact of residential relocation to the change in social and economic conditions of the beneficiary. This change is then used to analyze whether it is related to the decision...
The Influence of the Types of Compensation (Financial and Non-Financial) on Job Performance among Employees at the Employees' Provident Fund (EPF) in Kuala Terengganu, Terengganu, Malaysia
Objective - This study looks at the effect of types of compensation on job performance. It was an exploratory case study conducted at the Employees Provident Fund (EPF) of Kuala Terengganu, Terengganu, Malaysia. Methodo...
The Development and Construct Validation of Scientific Epistemological Beliefs Inventory
Objective- Based on Schommer theory, the present study was conducted to construct and validate epistemological beliefs inventory for science (EBIS) in Malaysian context. Type the brief purpose of the paper and illustrate...
The Trend of Academic Achievement among Malaysian Boys and Girls: Where are the Boys?
Objective - Gender differences in education remain as one of the global issues that has been widely and comprehensively discussed. This study aims at exploring the pattern of academic achievement of boys and girls in Mal...
The Protective Designation for Urban Conservation and Heritage Development in George Town, Penang
Objective - Urban conservation refers specifically to the protection and preservation of the elements of urban heritage from being destroyed forever or from being restored without proper guidance, planning, control and m...