Management of luxury sports
Journal Title: International Marketing and Management of Innovations - Year 2017, Vol 0, Issue 0
Abstract
The essence of the concept ‘’luxury sports'' is analyzed in the article. Very important points of the article explain what sport isand link it with the concept of luxury. Luxury sports such as polo and golf are the basis for further studies on sports management and the marketing of luxury. The conducted survey indicates the reasons why exclusive sports are played.
Authors and Affiliations
Anastazja Magdalena Kasztalska
Keywords
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- EP ID EP231648
- DOI -
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