MANAGEMENT OF THE COMPETITIVENESS OF A BANK
Journal Title: Наукові праці. Серія "Економіка" - Year 2018, Vol 312, Issue 300
Abstract
The article deals with peculiarities of the competitiveness of the bank. Exposed the shortcomings in the domestic banking prac-tices that prevent increasing strategic effectiveness of the bank. Practical recommendations for the improvement of competitiveness management of the bank.
Authors and Affiliations
L. S. Melnichuk, V. O. Markova
Keywords
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