Managing Consumer Behaviour. A Study Regarding the Influence of Online Purchases in Resita
Journal Title: Robotica & Management - Year 2017, Vol 22, Issue 2
Abstract
The paper aims to highlight consumer behavior in the online environment. Thus, we can identify both how consumers choose products and services to meet their needs, as well as the stimuli and factors that influence their decision.
Authors and Affiliations
Gabriel Dinu, Loredana Dinu
Keywords
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- EP ID EP271975
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