MANAGING CUSTOMER RELATIONSHIP WITHIN FINANCIAL ORGANISATIONS
Journal Title: Polish Journal of Management Studies - Year 2011, Vol 4, Issue 2
Abstract
The paper points out the key market changes in the first decades of the twenty-first century and their implications on business philosophy, concepts, principles and techniques of relationship marketing from the point of making strategic marketing decisions within financial organizations. In this context points are made to the important role of information and communication technologies (ICT) in accomplishing executive and creative marketing activities, highlighting the analysis of the process of customer relationship management (CRM) in financial organizations and providing rational insight in CRM potential for improving business results, in order to identify useful tools in this complex area, and offer appropriate solutions, which confirms the benefits of its application in financial services.<br/><br/>
Authors and Affiliations
Hasan Hanić, Ivana Domazet
Keywords
Related Articles
- EP ID EP518348
- DOI -
- Views 62
- Downloads 0
BUSINESS ANALYTICS OF ENTERPRISES IN TERMS OF STRATEGY
The paper is devoted to the problem of strategic business analytics. The aim of the study is to show business analytics supporting the construction and development of the company development strategy. In order to achieve...
THE SOCIAL INNOVATIONS HARMONISED WITH THE COMPANY PERSONNEL MANAGEMENT SYSTEM
The issue of work-life balance (WLB) refers to the inability to reconcile duties at work with family obligations as both environments put evident pressure on a person. This leads to imbalance which is a source of persona...
THE IMPACT OF ORGANIZATIONAL CULTURE ON CREATIVITY AND INNOVATION
In a hyper-competitive business environment will survive and succeed only those enterprises that are able to come up with a new ideas and/or unique products or applications. Creativity goes hand in hand with innovation;...
ANALYSIS OF SELECTED WEBSITES AND COMMERCIAL CONTENT DISTRIBUTION PLATFORMS IN POLAND
The aim of this article is to analyse the quality of selected commercial content distribution platforms in Poland at the beginning of 2014. The analysis was performed with the method of random sampling and produced objec...
EDUCATIONAL AND CAREER COUNSELING TO PEOPLE WITH DISABILITIES
In a society whose economic mechanisms are based on the principles of a competitive economy, the prosperity of a family depends primarily on its members engaging in gainful economic activities. A special category represe...