Market Segmentation of Kuala Selangor’s Ecotourists’
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Ecotourism sectors have gained significant attention from the tourism market these days. In Malaysia, this sector is considered a niche market and have been growing steadily for more than a decade. This sector also has become an option for the country to generate income from the tourism industry. To achieve the viable ecotourism, one must tap the critical marketing elements of segmenting ecotourism to the right market and into the proper channels. This paper describes the profile of ecotourists’ to Kuala Selangor based on the types of market segmentation such as demographic and psychographic in travel and tourism. Descriptive analysis is used to describe the profile of ecotourists’ based on the market segmentation methods. This study found that ecotourists’ characteristics vary and diverse in many aspects. The study also found that they are different in their tastes and preferences such as in the types of attractions offered in Kuala Selangor and their purpose of visiting the destination. This information provides value for destination managers in planning for future marketing strategies in sustaining the destination.
Authors and Affiliations
Mazlina Mahdzar, Arni Abd Gani
Keywords
Related Articles
- EP ID EP598700
- DOI 10.6007/IJARBSS/v8-i16/5124
- Views 51
- Downloads 0
Theory and Measures Used in Addressing Agribusiness SMEs’ Sustainability: A Mapping Review of Recent Literatures
Small Medium Enterprises (SMEs) contribute much to local job security, agribusiness SMEs are even more important as they are responsible for food security too. Realising the importance of agribusiness SMEs, various entre...
An Analysis of Heavy Metals in Lakes of Former Tin Mining Sites in the City of Ipoh, Perak, Malaysia
The purpose of this study was to evaluate the water quality, particularly the heavy metal parameters, at five former tin mining sites that have been used as recreational lakes: Lake Lahat, Lake Kg. Temiang, Lake Kg. Teng...
Utilizing Local Food Product at Rural Destination
Local food is considered as a symbol of culture destination and its people. Consuming local food is one of the memorial activities by tourists during the holiday seasons apart from fulfilling the basic needs and demands...
The Effect of Rational Emotive Behavior Therapy Approach Module in the Conflict Management Of Guidance and Counseling Teachers in Secondary School
This study seeks to measure the effect of the Rational Emotive Behavior Therapy Approach Module in Conflict Management of Guidance and Counseling Teachers of Secondary School. This module was developed based on the libra...
Does Workplace Incivility & Workplace Ostracism influence the Employees’ Turnover Intentions? Mediating Role of Burnout and Job Stress & Moderating Role of psychological Capital
In last few years, researchers are paying great attention to psychological perspectives in management studies. The purpose of current study is to examine the crucial role of workplace incivility and ostracism in employee...