Marketing Activities and Profitability of Small and Medium Enterprises in Municipality of Estancia, Iloilo
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2022, Vol 5, Issue 06
Abstract
The emergence of small and medium enterprises (SMEs) has indeed revolutionized the world’s economy. Small and medium enterprises have made tremendous economic impact in most economies of countries around the world, especially those which were devastated by either natural or man-made disasters. The inroads of SMEs in the market had paved the way for most countries like the Philippines to prime its economy and moved forward towards economic recovery and growth. Estancia is one of the municipalities in the province of Iloilo which had lately been blessed with the coming of SMEs that are engaged in business with both consumable and non-consumable goods. The interest of identifying the factors that influenced the sales and after sales of SMEs in the locality was the primary reason why this research study was conducted. This study aimed to describe the marketing activities of the 152 SMEs in Estancia, Iloilo in terms of sales and after sales using the research-made questionnaire as instrument of the study. The results of the study showed that the marketing activities of the SMEs in terms of sales and after sales were satisfactory and mostly likely have caused the business to be stable and provided business operators to upgrade the quality of their life. As SMEs continue to act and provide as one of the pillars of the town’s economic recovery and growth, there is a need for the Local Government Unit (LGU) to provide the necessary avenues for collaboration and synergy with them. The LGU should try to see to it that through its comprehensive land use planning, priority should be given to the SMEs in the town particularly in terms of their location as to type of business and ensure the sustainability of their business.
Authors and Affiliations
Leizel B. Francisco, Sheila Mae O. Cantara, Mary Jane V. Esimos
Keywords
Related Articles
- EP ID EP708335
- DOI 10.47191/ijmra/v5-i6-23
- Views 131
- Downloads 0
Analysis of the Right to Participation of Children
The purpose of the paper is to present the rights to participation of children and how these rights are implemented and respected. This paper is original through the research theme, which is of great relevance, this bein...
The Fractional Fokker-Planck Equation Analysis with the Caputo-Fabrizio Operator
This study used the Daftardar-Jafari approach to find the approximate and analytical solution for the Fokker-Planck (F-P) equation with the operator Caputo-Fabrizio (DJM). The accuracy, efficiency, and simplicity of the...
Service Quality and Customer Satisfaction in Trapiche 2 Waterworks in Tanauan City
This study assessed the service quality and customer satisfaction at Trapiche 2 Waterworks in Tanauan City. The purpose of this research was to determine the quality of water services and their effect on customer satisfa...
Exploring Phytotherapeutic Alternatives for Reye Syndrome: Potential for Safe and Effective Treatment
Reye syndrome is a rare, acute, and potentially life-threatening condition marked by rapid liver and brain damage, primarily affecting children and adolescents following viral infections like influenza or varicella. Thou...
The Future of Investing: Analysing the Influence of Trading Applications on Investors
Investment is pivotal for the wealth creation of the investors and is equally relevant for the growth and development of the nation. The rapid advancement in financial technology (FinTech) has innovated and updated every...