Marketing activities in the field of physical culture and sports, as an object of social cognition
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2014, Vol 0, Issue 1
Abstract
Objective: To learn the social content marketing activities in the system of physical culture. Marketing activities in the sphere of physical culture and sport, regarded as an object of social cognition. Shows the value of commercial and non-profit marketing and its dependence on the state social policy and public opinion. Clarify the role of physical culture and sports services within the areas of social policy social programs. Found content marketing activities in the system of physical culture related, as the decision of the classic marketing issues and problems caused by the specifics of physical culture and sport as a sphere of social activity. Conclusion: The market in the sphere of physical culture is bifurkalnym and needs special marketing approach, due to the fact that the need to balance the interests of both parties: end users ( not paying enough ) and sponsors, patrons who pay for services provided to end consumers.
Authors and Affiliations
Lidiya Gazniuk| Харківська державна академія фізичної культури, Sergiy Razumovskiy| Харківська державна академія фізичної культури
Keywords
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