Marketing in Polish enterprises – Mazowieckie voivodship and beyond

Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0

Abstract

The analysis was based on data gained from scientific research done in 2010-2011 by the research team at the Marketing and Commerce Department at Nicolaus Copernicus University. The article describes and compares data on marketing conditions in Mazovia’s enterprises with data on Polish enterprises from the country as a whole. The main focus is a comparative analysis of chosen marketing activities and tools used by all the companies under consideration. The issues discussed are among the practical and theoretical aspects of contemporary marketing in Poland, especially in Mazowieckie Voivodship.

Authors and Affiliations

Stanisław Kaczmarczyk

Keywords

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  • EP ID EP170550
  • DOI -
  • Views 136
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How To Cite

Stanisław Kaczmarczyk (2015). Marketing in Polish enterprises – Mazowieckie voivodship and beyond. Annals of Marketing Management & Economics, 0(0), 35-45. https://europub.co.uk./articles/-A-170550