Marketing investigations in the competitiveness management system of space industry enterprises
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 7, Issue
Abstract
The article is devoted to the actual issues of the choice of specific marketing strategies, their effective combination for the space industry enterprises that is based on the results of marketing research, reflecting the implementation of specific orders, projects and requires the already formed scientific and production base. The globalization of the development of high-tech enterprises in the aerospace industry has led to the use of modern technology for the research of the system "seller - market - consumer", a special role in this process belongs to the professional organization of marketing research, which in the future significantly minimize the risk of losses and determine the success of space enterprises. The purpose of the work is to identify the features of modern marketing research, the specific principles of their organization in the system of competitiveness management of the space industry enterprise in the conditions of significant informatization of the production process of creating space products. The examples of organization of marketing research present distinctive features of the competitive strategy of enterprises of the space industry of Ukraine. The analysis of the evolution of the contents of marketing research, the principles of their organization, methods and approaches, and special characteristics in the system of competitiveness management of the space industry enterprise has shown the relevance of the analytical tools commonly used in marketing, their advantages and disadvantages. The examples presented in the content of the marketing services of the Ukrainian space industry enterprises highlighted the essential elements of this service and the further research problems. The competitive strategy of the enterprises of the space industry of Ukraine is focused on the creation of assortment products, component parts of products that are in line with the leader's performance of competitors, and characterized by responsibility, completeness, ability to create material forms based on opinions.
Authors and Affiliations
Olha Yevhenivna Dzhur
Keywords
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