MARKETING MIX IN SPORT
Journal Title: Sport Mont - Year 2011, Vol 0, Issue 25
Abstract
''Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer) or stays the public and specially prepared and the coordinated impact of elements mixa, and this is the product, price, distributions and graduation ceremonies. Given that is mix combinations of verified variables, companies he use in order to would achieve are wished the scope sales on the target market. In the wider context significant influence of environment on the chosen structure marketing-mixa have not only technological, economic and competitive services already and socially-owned, legislative, legal and political services. From those reasons chant the marketing -mixa occasionally replaces expression are coordinated term acts on the market. Elements marketing-mix-and at sport marketings same are as well as at marketings every other activity. They contain the sportively product and the service, appreciate the sport product and services, distribution of sport product and services and the promotion of sport product and services.
Authors and Affiliations
Srećko Novaković, Slobodan Živkucin
Keywords
Related Articles
- EP ID EP198976
- DOI -
- Views 68
- Downloads 0
A Breif Review of the Effects of Physical Activity in Subjects with Cardiovascular Disease: An Interpretative Key
Today is consolidated the importance of physical activity to health, so it is important to know the effects of exercise for primary prevention and secondary. A regular physical activity of mild intensity results in signi...
PREMISSES AND OPINIONS OF STUDENTS ABOUT BASKETBALL AND OTHER AKTIVITIES IN THEIR SPORT ACTIVITIES
Ac tual con di ti ons and styles of young pe o ple’s li ves sug gest to a te ac her an occur ren ce of dif fe rent di se a ses of ba sic or ga nic systems and fun cti ons in or ga nism. So far ex pe ri en ce and prac ti...
BIODYNAMICAL PROFIL OF THE TAKE-OFF ACTION IN HIGH JUMP
The aim of this study was to identify the key dynamic and kinematic parameters of the take-off action in the high jump. The authors studied a single elite athlete (personal record 2.31m) using a direct measurement method...
Model of Advertising Communication in Sport
The objective of this study represent the advertising communication, while the main goal will be directional to creating of advertising model with specific retrospection in sport. The main tasks of this study are, the fi...
Achievement Motivation of Undergraduates Divided by Sport Activity
This paper strives to contribute to performance motivation research and to point out diff erences in achievement motivation among college students in terms of sports activities. The research sample was comprised of 248 c...