Marketing Mix Startegies and Its Impact on Organizational Performance Efficiency in The Jordanian Company for Investment and Supply-Safeway: An Empirical Study
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 2
Abstract
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
Authors and Affiliations
TARIQ Khairo Al-Da’abseh
Keywords
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