Marketing Optimization for B2B Market
Journal Title: Бізнес Інформ - Year 2012, Vol 11, Issue 0
Abstract
The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.
Authors and Affiliations
Tatyana Kaynova
Keywords
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