Marketing Problems of Small Scale Entrepreneurs
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 3
Abstract
Lack of standardisation, poor quality, poor designing, competition, ignorance of potential markets, lack of contact with wider markets and absence of knowledge of techniques of marketing are also main constraints in the small – scale industrial units. Often small entrepreneurs are dependent on intermediaries who have a monopoly over the markets. this study analysed the Marketing problems faced by entrepreneurs in developing small scale industries. The government should take periodical marketing awareness programme to the entrepreneurs to eradicate the product failure and industrial sickness. The entrepreneurs should be prepared to attend seminar and trade fairs which will enable them to obtain the marketing assistance and to overcome the entrepreneurial problems. Modern marketing techniques should be developed.
Authors and Affiliations
Dr. B. Mohandhas, Dr. G. Prabakaran
Keywords
Related Articles
- EP ID EP400490
- DOI -
- Views 127
- Downloads 0
Impact of brand equity on the buying behaviour of Millennials towards smartphones in Bangladesh
Recent years have seen a drastic increase in the use of smartphones in Bangladesh, mainly due to the accessibility of Internet. Millennials are a huge contributor to the market and thus, it is important to examine the ex...
The Effect of Mobile Learning on the Development of the Students' Learning Behaviors and Performance at Jordanian University
This research study was conducted on 153 students from the Jordanian University. A researchermade Likert-type questionnaire was adopted. A five-question questionnaire was formulated to measure the effect of mobile learni...
Promoting New Tourism Destination: Towards Effective Marketing Strategy
Popular destinations and tourism products are able to attract tourists and thus increase the socio-economic population of the locals. The journal aims to look at marketing strategies in enhancing the effectiveness and ef...
The Transformation of Family’s Socio-Economic to the Diversity of Agribusiness-based Food Consumption Pattern
Food quality determinants are the diversity (diversification) of food type, nutrition balance, and food safety. It is believed that the nutrient imbalances due to the lack of food consumption diversity will have an impac...
Role of Informal Financial Banking Services in Economic Empowerment of Rural Women through Self-Help Groups Affiliated To Joyful Women Organization in Kericho County, Kenya
Women all over the world contribute a lot to the national agricultural output and family food security, and several studies from Sub Saharan Africa shows that rural women are credit constrained than men of equivalent soc...