MARKETING RESEARCH OF CONSUMERS OF AGRICULTURAL ENTERPRISE
Journal Title: Інфраструктура ринку - Year 2018, Vol 20, Issue
Abstract
In the article, the study is conducted to determine the preferences of buyers of enterprise products in the market for agricultural products and the development of the marketing complex for an enterprise. Results of conducted marketing research of consumers of the agricultural enterprise are presented. The study is carried out using a questionnaire survey. Research tasks are to determine the portrait of the target audience and the main characteristics of consumer behavior, the frequency of purchase, to identify factors affecting the decision to purchase, loyalty to the brand. As a result of the research, the modern directions for marketing activity at an agricultural enterprise are proposed.
Authors and Affiliations
O. I. Yashkina, A. V. Bil’mak
Keywords
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