MARKETING STRATEGIES IN PUBLIC INSTITUTIONS – FASHION OR NECESSITY?
Journal Title: Challenges of the Knowledge Society - Year 2011, Vol 1, Issue 0
Abstract
The marketing strategy, as core of the marketing policy, in the contemporary society and in the public institution, becomes a necessity not just a fashion. We undertake to reinforce this statement by arguments and to outline the specificity of the marketing strategy in the public institution of the modern society. Although public institutions are created and supported only if there is a large amount of social needs to be met during a certain period of time, the adoption of adequate marketing strategies and tactics is a must in order to achieve their efficiency.
Authors and Affiliations
SICA STANCIU
Keywords
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