MARKETING STRATEGIES IN THE VILLAGE OPAK GAMBIR ADITYA SUKOANYAR DISTRICT DISTRICT KEDIRI VIEWED FROM MOJO BUSINESS ETHICS ISLAM
Journal Title: Educational Research International - Year 2017, Vol 6, Issue 2
Abstract
Opaque company of Gambir Aditya is a company owned by a Muslim. Businesspersons Muslim should have a framework of strong business ethics, so that it can deliver business activities that are comfortable and blessing. Sales is the main purpose of a business in order to achieve and succeed as expected. It bermaksut to know the ways of the company Opaque Gambir subdistrict Sukoanyar Aditya Village Mojo Kediri in marketing their products when viewed from the Islamic Business Ethics. This study uses qualitative research methods are the primary data source research obtained from interviews, the rest is additional data such as documents. Methods of data collection using interviews, observation, and documentation. Data analysis was done in three ways, namely: simplification of data, test data, and drawing conclusions. The study concluded that the company's position in marketing their products in the market, able to set goals and objectives expected to be achieved with a certain profit level. Aditya companies use marketing mix, such as: the product produced by the company (product) strategy of product sales price (price), product marketing strategy (promotion). In this stage the company Opaque Gambir Aditya Village Sukoanyar District of Mojo Kediri regarding marketing strategies authors use Business Ethics Islam, among others, the product must be lawful and thayyib and can satisfy the public, the price should be measured by the purchasing power of the people as well as a tool kompetitis healthy, companies in terms of distribution should be quick and timely, used as a promotional appeal to consumer goods. Opaque company of Gambir Aditya must still put forward the principles of sharia in marketing their products in order to keep the business carried on Allah SWT blessed.
Authors and Affiliations
Siti Nur Mahmudah, Tika Widiastuti
Keywords
Related Articles
- EP ID EP222983
- DOI -
- Views 87
- Downloads 0
PROTECTION LAW FOR CONSUMERS AGAINST THE DECEIVING INFORMATION OF ADVERTISEMENTS
Advertisement is an important medium in trade, because by using advertisement the businessmen could promote their products to the consumers. However, what is informed in the advertisement is not right, so that the consum...
THE ESTABLISHMENT OF AN INTELLECTUAL CAPITAL MODEL IN REAL COMPANIES: TEACHING AT UNIVERSITY MASTER DEGREES
When we talk about Intellectual Capital or intangible resources, we distinguish between intangible assets and core competencies. Numerous authors believe that not all intangible resources or Intellectual Capital have equ...
Strategies for Improved Accessibility and Usage of Information and Communication Technology by Business Educators in Tertiary Institutions in Delta State
The study was designed to identify strategies for improved access and use of ICT in business education in tertiary institutions in Delta State. Research questions were raised to guide the study and two null hypotheses we...
PEACE EDUCATION PROGRAMME IN NIGERIAN SCHOOLS: PROBLEMS AND PROSPECTS
This paper examined the peace education programme in Nigerian schools, the major problems and prospects. The needed for peace education right from Nigerian schools and the strategies for integrating peace education was f...
THE LEARNING EFFECTIVENESS OF INQUIRY-BASED INSTRUCTION AMONG VOCATIONAL HIGH SCHOOL STUDENTS
This aim of this study was to explore the learning effectiveness of inquiry-based instruction among vocational high school students. The sample consisted of 20 students at a maritime polytechnic vocational high school in...