MARKETING SUPPORT FOR THE PROCESS OF CREATING COMPETITIVE VEGETABLE PRODUCTS
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article is devoted to the consideration of scientific approaches to the marketing provision of the process of creation of competitive vegetable products. An analytical review of publications on this topic was conducted. In the course of the study it was proved that marketing measures should be used to increase the competitiveness of vegetable products.
Authors and Affiliations
А. В. Гуменюк, О. Б. Школенко
Keywords
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