MEASUREMENT OF CORPORATE REPUTATION: THE PERCEPTION OF GÜMÜŞHANE UNIVERSITY BY INTERNAL STAKEHOLDERS
Journal Title: Karadeniz İletişim Araştırmaları Dergisi - Year 2019, Vol 9, Issue 1
Abstract
In this study, intra-Gümüşhane University share holders’ perception wise company reputation and reputation building eforts have been worked on and through a survey the works in progress have been supported. On the example of Gümüşhane University corporate reputation perception has been scrutinized and a survey has been held on the attendees and the results have been discussed.The working Universe in this comprehension,, Gümüşhane University Students, academic and rulings personnel have been set. The Sampling is made up of 710 haphazardly chosen people.As the result of the analysis of the symptoms, the attendees’ in general, Gümüşhane University directed reputation perceptions have been found at a statistical high level. Additionally, with respect to the department demographic variable, the attendees’ corporate reputation perceptions turn out tobe statistically and partially significantly different.
Authors and Affiliations
Birgül TAŞDELEN, Hande TAŞLI
Keywords
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