“Measuring Customers’ Satisfaction Level towards the Existing Attributes of Refrigerator in Bangladesh. A Comparative Study between Walton Brand and Jamuna Brand.”
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
The main concern of this study was to find out the customer satisfaction level oftwo commercial refrigerator brands‘Jamuna’ and ‘Walton’ available in Bangladesh. This study based on the descriptive research which required qualitative data and quantitative data.Data from100 respondents were collected at different places of Dinajpur and Thakurgaon district of Bangladesh and were analyzed. It was found that customers were satisfied with Walton and Jamuna Brand. Comparatively Walton brand has more satisfaction Attributes than Jamuna brand refrigerator. Although, these two commercial brandsof refrigerators are populous in Bangladesh, The customers have some sort of complaint and suggestion to these brands. That is why they need to add some attributes to increase its marketability and sales.
Authors and Affiliations
Md. Asaduzzaman Babu, Md. Mehedul Islam Sabuj, Md. Arman Hossain, Most. Afroza Khatun
Keywords
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- EP ID EP409530
- DOI 10.9790/487X-2001054248.
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