Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain

Journal Title: Journal of Information and Organizational Sciences - Year 2015, Vol 39, Issue 2

Abstract

Search engine optimization (SEO) techniques involve „on-page“ and „off-page“ actions taken by web developers and SEO specialists with aim to increase the ranking of web pages in search engine results pages (SERP) by following recommendations from major search engine companies. In this paper we explore the possibility of creating a metric for evaluating on-page SEO of a website. A novel „k-rank“ metric is proposed which takes into account not only the presence of certain tags in HTML of a page, but how those tags are used with selected keywords in selected domain. The „k-rank“ is tested in domain of education by inspecting 20 university websites and comparing them with expert scores. The overview of results showed that „k-rank“ can be used as a metric for on-page SEO.

Authors and Affiliations

Goran Matošević

Keywords

Related Articles

Comparisons of Bitcoin Cryptosystem with Other Common Internet Transaction Systems by AHP Technique

This paper describes proposed methodology for evaluation of critical systems and prioritization of critical risks and assets identified in highly secured information systems. For different types of information assets or...

From the Editor

Dear readers and authors, It is the last time I am addressing you as the editor of the Journal. From the next issue the job of the editor will be taken over by Dr. Dijana Oreški. I am sure that the new editor will bring...

Enhancing Formal Methods Integration with ACP2Petri

The paper deals with the ACP2Petri tool, providing a transformation of process algebraic specification to equivalent Petri net-based specification. Long-term practical experiences with the tool revealed some suggestions...

Discretization for Naive Bayes Taking the Specifics of Heart Data into Account

At the present time heart disease is a major cause of death. Factors such as physical inactiveness, obesity, diabetes, social isolation and aging are expected to make the situation worse. It is worsened even further with...

Exploring Technostress: Results of a Large Sample Factor Analysis

With reference to the results of a large sample factor analysis, the article aims to propose the frame examining technostress in a population. The survey and principal component analysis of the sample consisting of 1013...

Download PDF file
  • EP ID EP485181
  • DOI -
  • Views 92
  • Downloads 0

How To Cite

Goran Matošević (2015). Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain. Journal of Information and Organizational Sciences, 39(2), 199-207. https://europub.co.uk./articles/-A-485181