MEDIA IMPACT ON PUBLIC POLICY MAKING
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
Public policy making is a multi-layer and dynamic process in which very many public policy actors participate. Government as a chief state power representative is one of the actors who needs another key actor (not less important one) in the process of exercising power and the actor is media. The paper investigates the relation between media and policy, it discusses the role modern mass media play in day-to day process of public policy making in a democratic and legislation-oriented country. The topic is based on the theory of public policy making and its position in a modern community where a sequence-based attitude towards public policy making is employed while emphasising the role mass media play in the process of decision making for the sake of public interest.
Authors and Affiliations
Peter Horváth, Ján Machyniak
Keywords
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