Media Preference, Political Awareness & Participation: A Study Among University Students During 2017 U.P. Elections
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
The research was undertaken to find out the media preference of the university students of western UP during the elections. The various media theories claim greater media dependence during times of greater importance. The researchers wanted to find out if the same applied to the elections as well. The researchers surveyed 150 university students using structured questionnaire. The findings suggest greater dependence on media during election times with different media preference for different type of information. The greater media consumption bears no significant association with the level of awareness regarding the politicians however the political engagement in other forms increases.
Authors and Affiliations
Pramod Kumar Pandey
Keywords
Related Articles
- EP ID EP273298
- DOI 10.24321/2395.3810.201701
- Views 148
- Downloads 0
Mirroring the Perceptions: Escapism in Imtiaz Ali’s Cinema
Indian commercial cinema over the ages has been infamous for taking the escapist route. For the dream sequences, larger than life characters, happy endings et al. For its justification, it portrays the dreams, aspiration...
Cyberfeminism: Women Constructing Spaces For Themselves Online
Cyberfeminism is the relationship between feminism and cyberspace that facilitates the expression and promotion of feminist thought to a wide range of people. Cyberfeminists believe in advocating equal rights and opportu...
Social Networking Website Gathers Individuals for a Social cause - A Study on Facebook Events
Communication between the individual and the society becomes easy and faster with the world’s largest encyclopedia which is called as Internet. Social media networking websites and applications paved way to share one’s o...
Trends in Journalism: A Special Study on Twitter
With the development of new mass media, the appearances and approaches of communication have become more specialised. In a country like India, so vast and varied, traditional mass media alone does not constitute the comm...
A Study on the use of Social Media as a Tool of Citizen Journalism with Special Reference to the Updates on Kerala Flood Relief
Social networking is a unique platform for content sharing used by people all over the world irrespective of vast differences in language, culture and societal norms. The connectivity, flexibility and ease of access have...