Médiakonvergencia az erdélyi magyar nyomtatott sajtóban
Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2015, Vol 0, Issue 3
Abstract
(Media convergence in the printed media from Transylvania) This research is about how the Transylvanian-Hungarian printed media adopted the options and the opportunities of the media convergence. The media convergence in this internet based society can be the main solution for the printed media to hold and communicate more effi cient with the consumers. This paper examines three Hungarian media organization which’s having printed and online platform too. This research’s main role is to show how these media organizations use the media convergence to improve their effi ciency. To see this, it is necessary to analyze these organizations web platforms through structure variables, content variables and user variables. With the help of these variables we can get a clear picture about these media organizations web communication
Authors and Affiliations
Zsolt Könczey
Keywords
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