METAPHORICAL MAPPING IN DONALD TRUMP’S DISCOURSE (EXEMPLIFIED BY HIS PUBLIC ADDRESSES DURING THE 2015-2016 PRESIDENTIAL CAMPAIGN IN THE USA)
Journal Title: Молодий вчений - Year 2018, Vol 2, Issue 54
Abstract
Politics is a struggle for power in order to put certain political, economic and social ideas into practice. In this process, language plays a crucial role, for every political action is prepared, accompanied, influenced and played by language. Therefore, Donald Trump dialectically articulates his discourse for the specific purpose of grasping pro-ideologies of masses without giving much room to their real interests. Metaphor plays a significant role in his discourse for it is capable of influencing people’s political conviction while going unnoticed. Thus the analysis of metaphorical mapping in Trump’s discourse gives an opportunity to trace his language manipulation which provides a strong base for the exploitations of the ideological assumptions of people on a large scale.
Authors and Affiliations
N. B. Duban
Keywords
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