Methodical Approaches to Forecasting the Indicators of Marketing Activities of Coal-Mining Enterprises
Journal Title: Бізнес Інформ - Year 2016, Vol 9, Issue
Abstract
The article is concerned with developing a forecast for core indicators of the marketing activity of coal-mining enterprises using several methods: the average growth rate, trend extrapolation, autoregression, extrapolation of average, and «naive models». Expedience of the use of methods of the average growth rate, trend extrapolation and autoregression for forecasting the development of indicators of marketing activity has been substantiated. This is stipulated by the prognostic values of the indicators obtained by using these methods, which are more accurate and reliable compared to methods «na?ve models» and extrapolation of average. Priorities for enhancing the efficiency of organization of marketing activities of coal-mining enterprises in the conditions of unstable demand for coal have been determined. Prospect for further research in this area is developing proposals on forming marketing chains as an effective form of partnership for the participants of coal market.
Authors and Affiliations
Yuliya Zaloznova, Nataliia Trushkina
Keywords
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