METHODOLOGICAL TOOL FORMING THE MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGY
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
It is established that marketing strategy of ecologization of agrarian production is a strategy of innovative development that can solve problems of economic growth, increase of competitiveness of agrarian industry, provide high quality of life, national security, environmental protection and high technical level of agricultural production in Ukraine. According to the results of the research, the methodological approaches and the main stages, tools, mechanisms of formation and implementation of the marketing strategy of ecologization of agrarian production were determined.
Authors and Affiliations
M. A. Bagorka
Keywords
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