МІСЦЕ МАРКЕТИНГОВОГО ПОТЕНЦІАЛУ В СИСТЕМІ ФІНАНСОВО-ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ
Journal Title: Теоретичні і пракичні аспекти економіки та інтелектуальної власності - Year 2017, Vol 1, Issue 15
Abstract
L. Mamatova. The place of marketing potential in the system of financial and investment potential of enterprises. The concept of marketing potential is offered. The factors of influence on the marketing potential are determined. A system of interrelationships between marketing and financial and investment potentials and a system of forming a competitive economic potential have been formed. The correlation between the relationship of marketing potential and the financial and investment potential is singled out. The problems of determining the marketing potential in the system of financial and investment potential are singled out. It is concluded that it is the marketing potential of the enterprise that contributes to the image and reputation of the company and the company's gaining additional competitive advantages that allow it to strengthen its market position, expand the market share and improve the consumers' attitude to the enterprise's products. Marketing potential is an integral part of the economic potential of the enterprise, which is responsible for ensuring the constant competitiveness of the enterprise's goods on the market. From its level of development depends the efficiency of using the production, financial, information and other potentials of the enterprise. Thus, when forming marketing potential, it is necessary to take into account its place in the overall potential of the enterprise, as well as interdependence and interrelation with other types of potentials.
Authors and Affiliations
Leila Mamatova
Keywords
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- EP ID EP446018
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