Mobilizing preconsciousness social messages: A mixed research on teaching staff<p>Bilinç öncesi sosyal mesajların harekete geçirilmesi: Öğretim elemanları üzerine karma araştırma
Journal Title: Journal of Human Sciences - Year 2016, Vol 13, Issue 1
Abstract
The purpose of the study is to reveal whether the preconscious messages which are given as social messages to teaching staff, will cause any change in their physical activity habits. And to suggest social marketing strategies which are required to be developed in that direction. The mixed research method and triangulation model were both used in the study. The teaching staff of AİBÜ Gölköy Campus were the main mass and the study was conducted around 15th January 2015- 25th May 2015. Convenience sampling method was utilized from non-random sampling methods. According to findings of mix research, “both experimental and control groups had awareness on physical activity and they were both affected to valuate themselves on physical activity levels” were concluded. Beside these, another major conclusion was; the preconscious messages which are given to affect control groups’ physical activity habits had negative impact on control group. ÖzetÇalışmanın amacı, öğretim elemanlarına sosyal mesaj olarak verilen bilinç öncesi mesajların fiziksel aktivite alışkanlıkları üzerinde değişim yaratıp yaratmayacağını ortaya koymak, bu yönde gerekli sosyal pazarlama stratejilerinin geliştirilmesinde önerilerde bulunmaktır. Araştırmada, karma araştırma yöntemi ve çeşitleme modelinden yararlanılmıştır. Araştırmada tesadüfi olmayan örnekleme yöntemlerinden, kolayda örnekleme yöntemi kullanılmıştır. Araştırma AİBÜ Gölköy Yerleşkesi’nde 15 Ocak 2015-25 Mayıs 2015 tarihlerinde yürütülmüştür. Uygulanan karma araştırma yöntemi sonucunda hem deney, hem kontrol grubu için fiziksel aktivite konusunda farkındalık ve katılımcıların kendilerini fiziksel aktivite düzeyleri konusunda değerlendirmeleri açısından etki yarattığı sonucuna ulaşılmıştır. Önemli bir diğer sonuç da bilinç öncesi mesajların fiziksel aktivite alışkanlığını etkileme boyutunda deney grubu üzerinde negatif etki yarattığıdır.
Authors and Affiliations
Süreyya Karsu, Meftune Özbakır Umut, Meltem Nurtanış Velioğlu, Sertaç Çifci, Yusuf Volkan Topuz, Dilşad Çoknaz
Keywords
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