Model of ‘Marketing Mix’ as a Tool to Build SKhOO "Pivdenahropererobka" Agricultural Holding Brand
Journal Title: Наукові записки Міжнародного гуманітарного університету - Year 2016, Vol 26, Issue
Abstract
The current state of the farm enterprise "Pivdenahropererobka" with marketing methods has been analyzed, strategy of brand building has been formulated and tactical actions for its implementation are defined.
Authors and Affiliations
А. Д. Саханова,
Keywords
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