Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model
Journal Title: Academic Journal of Economic Studies - Year 2018, Vol 4, Issue 3
Abstract
The study proposes a framework for the moderating effect of environmental turbulence on the relationship between service marketing mix, market orientation and microfinance performance in Nigeria. However, there is scarcity of research that has considered the relationship between market orientation, service marketing mix and microfinance performance. Most studies conducted on the direct relationship revealed inconsistencies. Due to the inconsistencies in the literature on this relationship, a moderating variable of environmental turbulence was proposed. The study will add to the literature on microfinance performance in a developing country like Nigeria which is relatedly unexplored.
Authors and Affiliations
Bello Taofik Abidemi, Fairol Bin Halim, Ahmad Alshauibi
Keywords
Related Articles
- EP ID EP384660
- DOI -
- Views 79
- Downloads 0
Employee Learning Theories and Their Organizational Applications
Empirical evidence identifies that organizational success hinges on employees with the required knowledge, skills, and abilities and that employees’ effectiveness at learning new skills and knowledge is connected with th...
An Economic Perspective on Green Energy Market in Romania
Producing energy from renewable sources represents an essential component of energy policies at a national level and it leads to important savings of fossil fuel and primary energy. This article investigates the developm...
Do Globalization and Economic Freedom Trigger Economic Growth in MENA Countries? Empirical Evidence and Policy Implications
The present paper examines the impact of globalization and economic freedom on economic growth in 14 MENA countries over the period 1995-2011, through the use of panel data analysis. According to Hausman test, the fixed...
Business Intelligence in Insurance Brokerage Companies – a Tool for Decision-Makers
This paper presents several applications of data analysis software in the insurance brokerage activity, particularly in matters related to the decision-making process. The study is based on a dataset loaded in a data war...
Servant Leadership, Personnel’s Job Satisfaction: The Role of Organizational Culture and Human Resources Practices
This study aims to develop an empirical model of the influence of servant leadership on personnel’s job satisfaction by proposing human resources practices and organizational culture as mediating variables. A tiered surv...