MODERN METHODOLOGIES OF ESTIMATING THE COMPETITIVENESS OF ENTERPRISE
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
The reliable estimation of possibilities of enterprise allows to work out successful competition strategy and define position of enterprise at the market. An achievement of this aim is maybe only during realization of operative and objective estimation of competitiveness. But presently the generally accepted methodology of evaluation competitiveness of enterprise, that would be confessed by specialists-theorists and by businessmen-practices absolutely satisfactory. Thus, the article considers different approaches to assessing the competitiveness of enterprises aimed at improving the position of the company on the market. Analysis of the methods has proved that simultaneous use of different methods is the most efficient. Their results complement each other and allow to get the most complete picture of the level of competitiveness.
Authors and Affiliations
N. N. Bogatska, L. R. Tsynkobur
Keywords
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