MODERN TENDENCIES OF MARKET ACTIVITY DEVELOPMENT IN THE ENTERPRISES OF ADVERTISEMENT BRANCH
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 2
Abstract
It’s investigated trends in the development of enterprises in the advertising industry. The article defines the peculiarities of marketing activity of enterprises in the advertising industry. It’s considered the situation on the top 10 advertising markets in the world, as well as the distribution of global advertising budget among various media in the coming period.
Authors and Affiliations
T. I. Yakovenko
Keywords
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- EP ID EP215112
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