MORAL ANALYSIS OF THE PRODUCTS' ‒ BASIC MORAL QUESTIONS
Journal Title: Acta Economica - Year 2009, Vol 7, Issue 11
Abstract
The ethical acceptability of most products produced and marketed by a company is beyond any doubt. However, the pressure of competitors, pursuit of profits and attempt to achieve better business performances are the main reasons for companies to evade ethical guidelines in production, marketing and advertisement of some product. Therefore, the moral analysis of the products needs to be focused on the main product characteristics as the quality, aesthetics, pricing, safety etc, and to find a way of establishing a so called „moral product.“
Authors and Affiliations
Бранко Баљ, PhD, Раденко Марић, M. Sc.
Keywords
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