MOTIVATING SUSTAINABLE MARKETING STAFF MEMBERS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2013, Vol 14, Issue 2
Abstract
In order to ensure a balance in the business, a sustainable management of marketing activities becomes supportive. It includes sustainable planning, organising, motivating, together with the leadership and control of performed marketing activities. Out of the mentioned management functions, the author focuses on the motivation of personnel involved in the activities in the field of sustainable marketing. The article explains the nature and importance of sustainable marketing. The further part of the paper presents chosen definitions of motivating, including the concept of motivating the sustainable marketing staff. The types of motivation and task for managers to motivate staff will be presented. The final part of the study includes a summary.
Authors and Affiliations
Tomasz Trojanowski
Keywords
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