Motivation of Online Buyer Behavior
Journal Title: Journal of Competitiveness - Year 2013, Vol 5, Issue 3
Abstract
Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a company. It is influenced by many external and internal factors but the company can also influence the final process of buyer decision-making process significantly by its activities. The subject matter of this article is an analysis of the features of online buyer behavior compared to the general regularities of buyer behavior, definition of the main motives of online shopping, and description of the current trends. The article uses the basic terminology of this subject and current bibliography as well as other resources. Theoretical knowledge is based on historic directions of Maslow’s theory of motivation where it is possible to find the basis for a buyer behavior analysis. The article is also based on the formerly carried out questionnaire survey which examines the motives and experience of the respondents with online shopping. By means of the independence test it is verified whether there is a relation between the age of respondents and motivation for online shopping. Subsequently, the survey carried out in person is compared with other relevant research solutions.
Authors and Affiliations
Veronika Svatosova
Keywords
Related Articles
- EP ID EP104306
- DOI 10.7441/joc.2013.03.02
- Views 156
- Downloads 0
The Process of Knowledge Continuity Ensuring
Knowledge capital and effective knowledge management are today the biggest competitive advantage for organizations. Knowledge continuity management can contribute to a higher quality of processes generally. It can contri...
Production and Logistics Performance of Czech and Slovak Companies
This contribution deals with the issues of production and logistics performance of Czech and Slovak companies. The goal of the research was to analyze logistic processes, methods of industrial engineering, methods and ev...
The Leadership Style and the Productiveness of Employees in the Banking Sector in Slovakia
The main goal of the article was to prove a relationship between applied leadership style of branch managers and productiveness of bank sales clerks and room for their productiveness improvement applicable in the bankin...
Investment Characteristics of Natural Monopoly Companies
This paper explores the possibilities of investment by private investors in natural monopoly companies. The paper analyzes the broad issue of risk measurement with focus on downside risk measurement principle. The main s...
Perception of Small and Medium Entrepreneurship in the Czech Republic
This paper deals with small and medium enterprises in relation to the attitudes perceived by business owners in their immediate neighbourhood, society, in relation to banks and the government. The key question is the dif...