Motivational Strategy in Enhancing the Competitiveness of Trade Enterprise
Journal Title: Бізнес Інформ - Year 2015, Vol 10, Issue 0
Abstract
The article identifies the importance of developing motivational strategy as a key factor to ensure the appropriate level of competitiveness of trading enterprise. It has been proven that motivational strategy is one of the main elements of the motivational mechanism for strategic management of trade enterprise, which contributes to the enhancement of strategic activity of both enterprise and staff. The place and role of motivational strategy in establishing the strategic set of enterprise has been determined. The main stages of establishing a motivational strategy of enterprise have been allocated, the tasks that must be formulated and implemented at each stage have been analyzed. A list of the main elements of motivational strategy, covering the main areas of activity of trade enterprise, which contribute to its strategic development, has been provided. Efficiency of motivational and strategic tasks, which were fulfilled by the trade enterprises of Ukraine in recent years, has been analyzed.
Authors and Affiliations
Iryna Petrova, Olena Bielova
Keywords
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