Motive-analysis of school textbooks on literature in the context of achievement formation theory
Journal Title: Соціологія: теорія, методи, маркетинг - Year 2017, Vol 20, Issue 3
Abstract
The article presents the methodology and results of motive-analysis of school textbooks on literature, developed in the context of D. McClelland's theory (1917-1998). Motive-analysis is a type of content-analysis the purpose of which is to study the frequency of appearing various motive situations in texts. As the main categories of motive-analysis of the teaching texts, the motives of behavior analyzed by D. McClelland (achievement, affiliation, positive and negative power, avoidance) as well as motives of self-realization and refusal of affiliation were used. As a result of the analysis of Ukrainian textbooks on literature for 2-5 forms, a positive motive-tendency was revealed. Namely, the basic motive, which is most often reproduced in the discursive space of the educational literature, was the affiliation motive. Besides that, some negative motive tendencies were observed, such as low level of representation of motives of achievement and self-realization in school textbooks, a relatively high frequency of using the negative motive of power (manifested in acts of violence, authoritarianism), and the avoidance motive.
Authors and Affiliations
Kateryna Bataeva, Yulia Poliakova
Keywords
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