Mythmaking in the Communicative Space: To the Issue of Conceptualizing the Problem
Journal Title: Вісник Житомирського державного університету імені Івана Франка - Year 2018, Vol 84, Issue 1
Abstract
The analysis of the phenomenon of mythmaking, which takes place in modern communication due to popular literature, cinema and animation, etc., is analyzed. Based on the consideration of content saturation of concepts such as "mythologization", "demythologization", "mythology" and "mythization", the author came to the conclusion that they capture unequal phenomena when creating or spreading myths, including the most recent myths that are widely represented in the modern communicative space through mass media, advertising, mass culture and popular art, political activities of various institutions of modern society. It is proposed to consider mythmaking by conscious production, creation by the person of specific newest myths, more precisely mythological, for example, from the production needs in mass culture, popular art. We also argue that, unlike mythology, mythmaking has a positive impact on the spiritual life of modern society. We argue that one of the most important reasons for the existence of mythmaking is the human desire to go beyond the limits of everyday life, to avoid boredom, fatigue and fun. Another important incentive is the desire to withdraw, at least for some time, from the logic of utilitarianism, mercantilism, which is actively promoted in modern society.
Authors and Affiliations
M. V. Slyusar
Keywords
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