Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth
Journal Title: European Journal of Behavioral Sciences - Year 2020, Vol 2, Issue 3
Abstract
The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.
Authors and Affiliations
Sabeen Khan, Ruhi Khalid
Keywords
Related Articles
- EP ID EP743830
- DOI https://doi.org/10.33422/ejbs.v2i3.152
- Views 39
- Downloads 0
Urine Diversion Dry Toilet: A Narrative Review on Gaps and Problems and its Transformation
This review paper highlights the gaps and problems on source separation of human excreta; implementing and adopting human urine as nutrients for agriculture. The objective of the paper is to appraise the historical conte...
Determinants of Social and Emotional Loneliness in a Nationally Representative Sample of US Adults
Loneliness is a pervasive global health concern and a plethora of studies have linked it to high mortality and morbidity and psychological problems, such as depression, suicidal ideation, and anxiety. Furthermore, growin...
Causes and Solutions of Poverty in Lesotho
Sub-Saharan Africa is a home of the world’s poorest countries. After more than half a century since independence, Lesotho remains in the list of the poor countries in Sub-Saharan Africa despite the adoption of the Millen...
Impact of Multiple Intelligence Based Intervention on Cognitive Abilities of Students
As an enlightening process, the principal and global intent of education are to enhance students’ cognitive abilities. Cognitive abilities induce progressive attainment and retention of learning skills that enable childr...
Friendship and Autism Spectrum Disorder (ASD): Correlation Between Friendships of Students with ASD High Function (AHF) and Educational Practices in the Context of Inclusion in Primary Education
Friendship contributes to mental well-being, is a protective factor in victimization and a challenge for children and adolescents with High Functioning Autism (HFA). The quantity and quality of their friendships depends...