"ILUSTROWANY KURIER CODZIENNY". KSIĘGA PAMIĄTKOWA W STULECIE POWSTANIA DZIENNIKA I WYDAWNICTWA 1910-1939, POD RED. GRAŻYNY WRONY, PIOTRA BOROWCA I KRZYSZTOFA WOŹNIAKOWSKIEGO. WYDAWNICTWO NAUKOWE ŚLĄSK, KRAKÓW-KATOWICE 2010
Journal Title: Rocznik Bibliologiczno-Prasoznawczy - Year 2012, Vol 4, Issue 15
Abstract
Authors and Affiliations
Tomasz Mielczarek
The strategic marketing profile of the regional daily newspaper and The free of charge weekly
In the article marketing activities of Publishers of the regional news paper and the free of charge Polish national weekly were determined by means of the marketing strategic profile of both media goods. Managers of the...
AL JAZEERA - taniec międzykulturowego niezrozumienia. Studium z socjologii komunikacji
"ILLUSTRATED DAILY COURIER". A VISITORS? BOOK IN COMMEMORATION OF THE CENTENARY OF THE FOUNDING OF THE DAILY AND PUBLICATION 1910-1939, EDITED BY, GRAŻYNA WRONA, PIOTR BOROWIEC AND KRZYSZTOF WOŹNIAKOWSKI. SCIENTIFIC PUBLISHERS ŚLĄSK, KRAKÓW-KATOWICE 2010
Prasa regionalna jako nośnik propagandy stalinowskiej. "Nowiny Rzeszowskie" o śmierci Józefa Stalina
Retreat from localness
The aim of the article was the presentation of the contemporary state of the local press. Although the conducted analysis was mainly based on data and facts on the press of Częstochowa it could, with a high measure of pr...