PROMOTING RURAL TOURISM BY EXPERIENTIAL MARKETING: A CASE OF HAKKA COMMUNITY, PINGTUNG ZHÚTIÁN IN TAIWAN
Journal Title: Asian Journal of Management Sciences and Education - Year 2013, Vol 2, Issue 3
Abstract
With industrialization, urbanized and socio-economic development, people go to rural areas engaged in recreation and tourism activities in order to obtain relaxation, entertainment and restore physical and mental leisure benefits. The other hand, rural areas also reconstruct and support local economic and social transformation by leisure tourism industry. How to promote rural tourism within a community, there are many different practices in different communities. This study introduces a successfully case, Zhútián of Pingtung county in Taiwan. Zhútián comprehensive community building committee combined rural tourismand community resources to improve the local economic benefits. The committee offers several experiential courses which devised by experiential modules. These courses were managed in experiential marketing include sensory experiences, affective experiences, creative cognitive experiences, physical experiences, behaviours and lifestyles, and socialidentity experiences that result from relating to areference group or culture. They made tourists experience traditional Hakka culture and Zhútián traditional railway station. [b][/b]
Authors and Affiliations
Hsiang-Yung Feng, Yung-Ching Lee
Keywords
Related Articles
- EP ID EP87632
- DOI -
- Views 215
- Downloads 0
Assessing the E-Learning Readiness of Selected Sudanese Universities
In today’s knowledge-driven society and information economy, there is general consensus that higher education requires emphasis on lifelong learning and flexible forms of teaching. This expectation has heightened the ini...
EXAMINING THE POTENTIAL LINK BETWEEN MUSIC AND RECALL AMONG ORDINARY LEVEL STUDENTS IN PAKISTAN
The study focuses on theintegrated approach to teaching-learning process. The study employs music in the teaching of Pakistan Studies to Ordinary Level students enrolled for Cambridge International Examinations. The expe...
MANAGEMENT AS A DETERMINANT OF EFFECTIVENESS AMONG SELECTED PUBLIC AND PRIVATE SECONDARY SCHOOLS IN EASTERN REGION OF UGANDA
This study was to establish the nature of relationship between management and levels of effectiveness among secondary school in the public and private sector domains in the Eastern Region of Uganda. The study was...
EFFECTS OF USING LOCI-KIT MODELS ON SECONDARY SCHOOLS STUDENTS’ ACHIEVEMENT IN THE MATHEMATICS TOPIC “LOCI” IN KIBWEZI DISTRICT, KENYA
Students have continued to perform poorly in mathematics at the Kenya Certificate of Secondary Education (KCSE) examinations in Kenya secondary schools. Their performance in certain mathematics topics has consist...
DYNAMIC TEACHING AND ASSESSMENT INTERVENTION FOR READING DIFFICULTIES IN EARLY GRADES: EXPERIENCE FROM DODOMA, TANZANIA
The study investigated the power of Dynamic Teaching and Assessment (DTA) in improving reading skills of the pupils with potential risk of reading difficulties in early grades in Tanzanian public primary schools. The stu...