The Search for the Hedonistic Messages of the Gender Magazines through Their Use of Social Media
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2014, Vol 5, Issue 14
Abstract
Consumption is one of the most important dynamics in today's society. Keeping consumption alive is very important for the functioning of the system. Therefore, alongside the basic needs of individuals, directing people to false needs with images that appeal to the sense of the pleasure is the essence of the capitalism. Traditional media prepares and presents messages towards this aim. Gender magazines, which is part of the traditional media that prepares and presents false needs, has a significant place in the field of magazine publishing. However, gender magazine publishing aims at reaching new and further target audiences, by utilizing new media, especially social networks, which becomes an effective communication field in the age of technology. This study aims to identify how men and women magazines, that encourages hedonistic consumption, carries their content and how much pleasure based messages they convey through their social networks which takes place in social media. Through the content analysis method, this study examines the messages conveyed during October 2013 in the Facebook and Twitter pages of the gender magazines, two female, Cosmopolitan and Vogue, and two male Esquire and GQ, that are published in Turkey.
Authors and Affiliations
Mert Gürer, Saadet Varlı Gürer, Nihan Dönmez
Keywords
Related Articles
- EP ID EP116756
- DOI 10.5824/1309‐1581.2014.1.002.x
- Views 92
- Downloads 0
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