Negative TV Advertising in the 2016 US Presidential Campaign
Journal Title: Res Rhetorica - Year 2018, Vol 5, Issue 2
Abstract
Presented research describes the character of message and techniques used in TV political advertising during the 2016 US presidential campaign. The results unambiguously indicate a steady increase in the use of negative ads during political campaign. Television commercials of Hilary Clinton and Donald Trump focused mostly on discrediting their political opponent. In addition, the content of negative ads more frequently referred to image characteristics than to issues.
Authors and Affiliations
Agata Olszanecka-Marmola, Maciej Marmola
Keywords
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- EP ID EP316903
- DOI 10.29107/rr2018.2.3
- Views 91
- Downloads 0
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Recenzja/Review: Barbara Sobczak, Retoryka telewizji, Wydawnictwo Naukowe UAM, Poznań 2018
recenzja
Culture, Catastrophe, and Rhetoric. The Texture of Political Action, red. Robert Hariman i Ralph Cintron, Berghahn, New York-Oxford 2015 [review]
Recenzja książki "Culture, Catastrophe, and Rhetoric. The Texture of Political Action", red. Robert Hariman i Ralph Cintron, Berghahn, New York-Oxford 2015