Negotiation and Request Strategies among Indonesian Buyers on Online Live Streaming
Journal Title: Peninsulares International Journal of Innovations and Sustainability - Year 2024, Vol 2, Issue 2
Abstract
Live streaming has become a popular tool for e-commerce, with a significant impact on consumer behavior. To effectively negotiate and employ request strategies on online live-streaming platforms, it is important to understand the dynamics of communication and interaction in this context, since they are shaped by a multitude of factors such as relational bonds, affective commitment, and real-time interaction. However, the negotiation and request strategies on online live streaming have rarely been investigated. The current study aims to investigate the negotiation and request strategies among Indonesian buyers on online live-streaming. The study involved 119 participants who actively do live streaming on online shopping platforms. The findings show that Indonesian buyers tend to share the experience of a live broadcasting role, the negotiation strategy, special request and product personalization, challenges in online negotiation and requests, and the feedback and reviews in improving buyers’ experiences in online shopping. The present study also provides a comprehensive understanding of negotiation and request strategies on online streaming platforms by encompassing effective communication as well as the dynamics of the impact on online purchasing behavior by employing effective communication. Thus, this study provides the implications of the language used in an online environment, particularly online live streaming.
Authors and Affiliations
Ismail Tahir, Suparman Ramli
Keywords
Related Articles
- EP ID EP759680
- DOI -
- Views 17
- Downloads 0
Development and evaluation of food products incorporated with Carabao Mango (Mangifera indica var. carabao) pulp powder
The study focused on the development and evaluation of Carabao mango pulp powder and its applications in food formulations. The study detailed the physical and nutritional characteristics of the developed powder, conduct...
Influence of Teacher Certification Benefits and Discipline Toward Teacher Performance in Elementary Schools of Gorontalo City
The research aims to investigate the influence of teacher certification benefits towards teacher performance in elementary schools of Gorontalo City, the influence of discipline towards teacher performance in elementary...
Development of Small-Scale Injection Molding Machine for Biocomposite Material from Agricultural Waste Fibers
Agriculture plays an important role in the Philippines, as it employs a sizable portion of 42.5% of its geographical area. Managing agricultural crop residue in the country is difficult, resulting in environmental pollut...
ACCELERATING VILLAGE FUND DISTRIBUTION STUDY TO SUPPORT THE ACHIEVEMENT OF THE 4+1 PRIORITY PROGRAM IN WEST SULAWESI
This research aims to identify the mechanisms for accelerating the disbursement of village funds to support the achievement of priority programs outlined by the provincial government of West Sulawesi. These programs prim...
THE POLEMIC OF PUBLIC POLICY IMPLEMENTATION IN INDONESIA UNDER JOKO WIDODO GOVERNMENT
Policies are made to answer the needs of the community, from cities to remote areas. Hopefully, this will be reflected in policymaking in the present and the future. Public policies are governmental decisions and are the...