New Promotion Price Strategies on The Banking Services Market In Romania
Journal Title: Dezbateri social economice - Year 2014, Vol 2, Issue 1
Abstract
The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.
Authors and Affiliations
Mirela Catalina (Vint) Turkes
Keywords
Related Articles
- EP ID EP115942
- DOI -
- Views 106
- Downloads 0
Compared Analysis of the Business Environment in the European Union and the USA from the Marketing Point of View
The challenges that companies are forced to face are becoming more and more complex, making the global business environment to be highly dynamic. Both the United States and the European Union are two of the mos...
Energy Terrorism. Security of Energy in Romania and European Union. NATO’s Role in Security of Energy. Endogenous and Exogenous Influencing Factors
Education – Part of Sustainable Development
Education is an important part of economy, as it has direct results over the social, cultural and economic formation of the individual. Today’s education system is more and more oriented towards training studen...
The Precautionary Principle – Key Element of Sustainable Development
Sustainable development represents a very complex legal concept, being described as an “umbrella principle, drawing together a series of legal and policy principles” (Ellis, 2008), such as precautionary princip...
Weekend vs. Medium Stay Tourism