NIHIL DESPERARI: PRATICE OF THE USING COMPLEX METHOD OF MARKETING COMMUNICATION IN TERMS OF UNIVERSITY LIBRARY
Journal Title: Вісник Одеського національного університету. Бібліотекознавство, бібліографознавство, книгознавство - Year 2017, Vol 22, Issue 2
Abstract
This article is dedicated to the problem of relationship between reader and the university library. Features of visitors of the Central Scientific Library of the V.N. Karazin Kharkiv National University. This article describes methods of acquiring information, which are preferred by contemporary readers. It is stated that university library is forced to find ways of increasing number of active users. For this pur- pose, CSL’s experience in connecting the newest elements of event-marketing and traditional events of cultural and educational activities is considered. It is ascertained that traditional methods work fine with active visitors, although the usage of the new approaches, for instance, the concept of need states, greatly increases user’s interest. Innovative methods of the event-marketing are best applied for attracting attention of new potential readers. CSL has an experience of using it’s own successful untraditional events as well as successfully cooperating with governmental institutions in organisation and conduction of various events. This experience denotes that libraries change into an open creative space for wide audience.
Authors and Affiliations
A. A. Huzhva, I. K. Zhuravlova
Keywords
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