O BRIEFING COMO FERRAMENTA AUXILIAR NA GESTÃO DE PROJETOS EM MICROEMPRESA DE PUBLICIDADE
Journal Title: Revista Competência - Year 2014, Vol 7, Issue 1
Abstract
This article aims at analyzing the briefing as project management complementary tool to be applied in design and advertising microenterprises. These companies need organization and effectiveness for surviving in their early years in the market. This study raises the use of briefing beyond a formal contract between the parties involved on it. Case study was defined as the main research strategy, as we intended to answer questions as how and why in our object of study. Throughout this research are considered project aspects such as communication and collaboration, positive and preventive actions to solve problems as well. It was found that the briefing in order to be used as a complementary tool of project management is useful in cases where the management culture does not exist. In the successful cases, we identified that it is very important the customer collaboration and completeness of the briefing. However, in the unsuccessful cases, the lack of experience of the project team and the difficulty of communication between the company and the customer were the most prominent cause of low performance of the project.
Authors and Affiliations
Felipe Schneider Viaro Maurício Moreira e Silva Bernardes Régio Pierre da Silva
Keywords
Related Articles
- EP ID EP677227
- DOI https://doi.org/10.24936/2177-4986.v7n1.2014.150
- Views 305
- Downloads 0
PRÁTICAS INTERDISCIPLINARES NA PÓS-GRADUAÇÃO: A EXPERIÊNCIA DE UM MESTRADO INTERDISCIPLINAR E PROFISSIONAL
This article presents and discusses the results of research on the interdisciplinary practices developed in the Postgraduate Program in Social Management, Education and Local Development of Una University Center. Being...
AUTORREGULAÇÃO: PROCESSO METACOGNITIVO FACILITADOR DA APRENDIZAGEM
El proceso metacognitivo de autorregulación surge de la necesidad de desentrañar los mecanismos del aprendizaje, sobre los cuales existe mucha discusión y una necesidad urgente de comprensión, ya que están involucrados...
GESTÃO AMBIENTAL - QUESTÃO ESTRATÉGICA MOTIVOS QUE LEVAM AS INDÚSTRIAS A IMPLEMENTAREM PROGRAMAS DE GESTÃO AMBIENTAL COMO ESTRATÉGIA DE COMPETITIVIDADE NO MERCADO GLOBAL. SETOR DE PAPEL E CELULOSE
Issuing to validade the database created for the research we will have with industries alocated in the national territory, we have sorted out two companies for the evaluation “in loco” with the objective of obtaining a...
Formação empreendedora e atuação profissional: contribuições de escolas SEBRAE – Minas Gerais
Organizations now demand increasingly skilled professionals to serve a rapidly changing and floating market. The Micro and Small Business Support Service (SEBRAE) prioritized educational actions aimed at training young...
RELENDO PAULO FREIRE NA EJA: MEDIAÇÕES COTIDIANAS
Este estudio revela parte de la trayectoria seguida en la investigación de doctorado en educación, sobre la mediación como categoría pedagógica combinada con el campo de actuación docente de la educación de jóvenes y a...