O KONSTRUOWANIU WIZUALNOŚCI JAKO INTEGRALNYM ELEMENCIE POLSKIEJ REKLAMY PRASOWEJ
Journal Title: CIVITAS ET LEX - Year 2015, Vol 8, Issue 4
Abstract
In the article the author adresses the issue of visuality of press advertisement by adhering to such elements as logotype, colour palette, photography and typeface. The author argues that all those elements should cooperate and guarantee the achievement of a desired effect, including the aesthetic one. In the author’s judgement, the message sent by the advertisement is more powerful when its creators use their knowledge of the psychology of perception. It turns out that in today’s press advertisements two techniques (recommendation and demonstration) are most commonly used alongside simple advertising patterns. The colour palette is quite limited and the designers highlight the contrasting combinations, which may be come as a result of the authors’ reliance on the proven solutions. When it comes to the language of the advertisements, neologisms occur rarely as the audience answers better to clichés.
Authors and Affiliations
DOMINIKA AGATA MYŚLAK
Keywords
Related Articles
- EP ID EP169960
- DOI -
- Views 70
- Downloads 0
ODMOWA DOKONANIA CZYNNOŚCI NOTARIALNEJ W POLSKIM I KANONICZNYM PORZĄDKU PRAWNYM
The subject of the article is to determine the circumstances in which state and church notaries are obligated to refuse notary conveyancing. After analyzing the canonical and state law from the article it can be conclude...
ISTOTA FUNKCJONOWANIA DUSZPASTERSTWA MIGRANTÓW W PRAWIE KOŚCIOŁA RZYMSKOKATOLICKIEGO
The Catholic Church is a universal community. Therefore, the Catholic Church cares of people living outside their homeland. The primary objective of the structures of pastoral care of migrants is the integration of immig...
GLOSA DO WYROKU NACZELNEGO SĄDU ADMINISTRACYJNEGO Z DNIA 26 SIERPNIA 2014 R., SYGN. AKT I OSK 170/13 [ODNOŚNIE DO OCENY FORMALNEJ SKARGI NA CZYNNOŚĆ Z ZAKRESU ADMINISTRACJI PUBLICZNEJ DOTYCZĄCEJ UPRAWNIEŃ LUB OBOWIĄZKÓW WYNIKAJĄCYCH Z PRZEPISÓW PRAWA]
The assessment of formal complaint is discussed in this comment. It concerns the activities of the public administration of entitlements or obligations under the law. It was pointed out that file the claim against such a...
KS. WOJCIECH GUZEWICZ, KATALOG DUCHOWIEŃSTWA DIECEZJI EŁCKIEJ – ZMIANY ADMINISTRACYJNO-PERSONALNE W LATACH 1992–2017, WYDAWNICTWO DIECEZJALNE ADALBERTINUM, EŁK 2018, SS. 86
Brak
SEJNEŃSKI OŚRODEK KOŚCIELNY (WYBRANE ZAGADNIENIA)
Sejny is situated in the north-east part of Poland, in the diocese Elk. Here among others a parish is located near a sanctuary of NMP hitting and the registered office of the Sejny deanery. It is a city of the borderland...